Social Proof – your biggest marketing opportunity
What’s one thing that might well prevent someone from doing business with your business?
Not as in being afraid of you. It’s the natural fear they have of making the wrong choice.
So how can you help to remove this fear?
By making use of social proof. This simply means using what your existing customers say about you as evidence to show that you’re a safe bet.
Testimonials are a mental shortcut people use when making a decision. If they see others singing your praises, it’s far more persuasive than anything you might say yourself.
You’ve no doubt made use of it yourself on a regular basis. When choosing books to read, films to see or restaurants to visit, reviews are usually the most influential factor.
It’s exactly the same in business.
So how are you making use of social proof in marketing your business?
One way to do this would be to publish case studies and customer testimonials on your website. But you need to ensure they are kept up to date.
At Recommended by Locals, social proof is a core part of our local marketing service.
We provide our business members with a live reviews feed to embed into their own websites. For example, take a look at these examples:
This is way more powerful than simply publishing your own testimonials, as we provide that extra 3rd party credibility. And we make obtaining testimonials on a regular basis easy.
If you would like to find out more about how we can help build social proof into your marketing just get in touch.