How can you promote your local business?
You want to get more customers, right? But how are you going to attract their attention in the first place? Here’s an insight into how local marketing has changed and how Recommended by Locals can help.
You want to get more customers, right? But how are you going to attract their attention in the first place?
Where I see so many business owners get stuck with their marketing is when they have different products or services they want to promote, but are unsure how to target their message.
The temptation is to try a ‘one size fits all’ approach – communicate everything that you do in one place, hoping to attract someone, somewhere to try out your business.
This rarely works well. Not nowadays.
Most of the time people don’t make an instant decision to buy or use a business from one piece of information alone.
They want to know more about a particular product or service, how it fits with what they want or need, how it compares with similar and what others have to say about it.
This means, that as a business owner you need to be more savvy with how you communicate what you do and how you spread the word.
How will potential customers evaluate you, your business, your product or service? Why should they trust you, over your competitors?
Marketing tip you need to know!
Bite sized chunks of relevant information that talks with your target customer promoted over a regular period is more effective than a ‘one size fits all message’ that can get lost in the crowd.
How can you do this?
Content marketing. Now don’t freak, this isn’t another marketing fad!
Content marketing is one of the most useful marketing techniques for the small business owner as it allows potential customers to get to know your business in a way that advertising can’t.
Content can be any media of communication, but for local marketing it will typically be:
– Case study
It’s a credible way to build your reputation through sharing your knowledge about a specific product or service, to the people who would be interested.
The trick is in how you create content – and how you share and promote it.
Why should you take notice of Content Marketing?
Because the world has changed, how people buy has changed, yet so many businesses are stuck in the old way of doing things because they don’t know what else to to do for the best.
That’s where we’re here to help
Our website (this one!) is a real ‘mean machine’ for attracting local web traffic, but it is how we can help to create and promote content for your business through our blog, video and social media, that can help to attract new customers to your business.
If you want to find out how you can attract new customers – then get in touch!